30 Jun, 2025
FPO Market Linkage Coordinator In FarmRise One
FPO - Market Linkage Coordinator (MLC) – Job Description
Company: FarmRise One (An initiative by Bayer CropScience Limited)
Position: Market Linkage Coordinator (FPO)
Location: Various districts across Maharashtra and Madhya Pradesh
Employment Type: Full-time (Deployed via Adecco India Pvt Ltd)
Experience: 1–2 years (Freshers may also apply)
Salary: Competitive, as per industry standards
Role Overview
As a Market Linkage Coordinator at FarmRise One, you will play a pivotal role in bridging
the gap between smallholder farmers and markets. Your responsibilities will encompass
facilitating seed bookings, providing agronomic support, generating demand for agricultural
inputs, and ensuring efficient procurement and market linkage post-harvest.
Key Responsibilities
1. Seed Booking & Placement
- Collaborate with FPOs to promote and facilitate the booking of Bayer’s Dekalb maize
seeds.
- Ensure timely placement and delivery of seeds to farmers through FPO channels.
2. Agronomic Support & Demand Generation
- Provide farmers with crop-specific agronomic advice throughout the crop cycle.
- Use the FarmRise platform to share best practices, pest management tips, and fertilizer
schedules.
- Promote Bayer and non-Bayer agricultural inputs and generate sales demand.
3. Market Linkage & Procurement
- Coordinate with FPOs to arrange procurement at collection centers after harvest.
- Conduct physical quality assessments of produce using field-level tools.
- Facilitate sale of graded produce to offtakers, ensuring fair pricing and timely payments.
4. Stakeholder Engagement
- Build and maintain relationships with FPO leaders, local dealers, and buyers.
- Organize farmer meetings, training sessions, and product demonstrations.
Key Performance Indicators (KPIs)
- Number of seed bookings fulfilled
- Sales volume of Bayer and non-Bayer inputs
- Quantity of produce procured and sold
- Farmer satisfaction and feedback
- Growth in active FPO and farmer engagement
Qualifications & Skills
- Bachelor's degree in Agriculture, Agribusiness, Rural Development, or related fields
- Knowledge of maize cultivation, agri-inputs, and procurement practices
- Strong interpersonal and communication skills
- Familiarity with digital tools for field data collection
- Self-motivated and able to manage multiple stakeholders
About FarmRise One
FarmRise One, venture by Bayer CropScience Ltd, is a digital-first agri-business model
designed to empower smallholder farmers through personalized agronomic advice, access
to quality inputs, and strong market linkages. The initiative works closely with FPOs/PACs
to improve farm profitability and sustainability.
How to Apply
Send your updated resume to: pragnesh.mishra@adecco.com
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